POKER EVENTS

After a decade, online poker room Ultimatebet.com has been rebranded to UB.com. The new look, which is not unlike famous Bwin.com logo shown in Lady Gaga’s Poker face video, is still in keeping with the old yellow and black logo. But the UB site is much sleeker now and has lots more for Ultimatebet players to enjoy.

The poker room’s logo has changed from the lowercase “ub” poker chip followed by “ultimatebet.com” (depending on the size of the logo) to a stylized, uppercase “UB.” The “B” has what initially looks like a tail protruding from the upper-right, but upon further inspection, the letter has been designed to look like a tilted spade. It is an upgrade from the old logo, which, while solid, was much busier compared to this one. The color scheme for UB.com is still black and yellow, but light blue has been added as an accent color and the yellow has been lightened just a bit, making the site look brighter and cleaner.

The other primary change is the lobby. The basic layout is still the same: tabs for different games are at the top, tables listed in the main window. UB.com has made the different table variations easier to see, however, with color-coded icons on each table listing, where appropriate. For example, a turbo tournament with re-buys will have a “T” in a green circle and an “R” in an orange circle in its row. One subtle thing that’s nice about this is that the icons are smack-dab in the middle of the row so they stand out. There is also an icon legend at the bottom of the screen.

Pro Poker Player and spokesman for the site; Phil Hellmuth said of the rebranding:

“In the ten years since I have been involved with the UB brand, I have never been prouder to represent the company as much as I am right now. We have great people captaining the ship, we have a great vibe and some serious swagger. I look forward to the day when we are the largest poker site on the planet.”

SEE MORE UB.com SCREENSHOTS

Check out the new ub.com and get the same old 30% ultimatebet rakeback right here. Plus tell your poker buddies and earn 4% referral income for each player you refer!